Full site statistics - what are its goals and objectives?

Internet site and advertising in the Global Network inmost cases are not the only means of promoting and selling products and services. Together with these effective tools, other marketing methods are also used. An accurate assessment of the contribution of each of the methods and methods of promoting a product on the market is quite difficult, since the contribution can be joint. In the realities of our state, only direct sale via the Internet site is made for a relatively small list of groups of goods and services, and this, in turn, further lubricates the marketing effect of the Global Network.

On the other hand, Internet technologiesprovide users with the opportunity to study in detail the behavior of customers attracted in this way. The fact is that every action of a website visitor is "recorded", which in turn makes possible a complete analysis. Correctly analyzed the complete statistics of the site, for example, gives the opportunity to analyze the effectiveness of certain components of the advertising company immediately after its inception. This makes it possible to make advertising campaigns more flexible, and therefore more effective.

Flexibility and the opportunity at any time to correct advertising activities - the main features that gives the owner of the Internet resource the complete statistics of the site.

Viewing site statistics - the first action, whenthe decision of questions of an estimation of efficiency of Internet means (the resource, an advertising campaign) which are inherently tools allowing to solve concrete commercial problems (sales, technical support of a product, etc.).

So, the complete statistics of the site allows you to solve the following tasks in aspects that require an assessment of the effectiveness of the site:

Task number 1. Estimate the overall audience of the site.

Full site statistics allowuse information on the number of visitors on the site, the number of websites viewed by them, the number of new visitors, the regional distribution of visitors, socio-demographic characteristics, compare all these data with those of competitors.

In addition, it becomes possible to find out the sources of visitors to the site, that is, where they come from (search engines, advertising campaign, other resources), what search queries were used.

Among other things, the full statistics of the site givesthe ability to make a detailed assessment of attendance, that is, to find out which sections of the Internet resource are most popular among users, the average depth of viewing the site, the ways in which the documents presented on the site are viewed.

Task number 2. Assess the quality of the audience.

Statistics clearly show how muchvisitors can be considered targeted, that is, come to the site with certain goals, which are required by the owner of the resource - visit the landing page, view the product description, direct purchase, etc.

Also an important aspect of the quality of the audience of the siteis the estimation of the sources from where the target visitors come, as this gives an opportunity to find out which advertising is most effective in terms of achieving the ultimate goal that the site owner sets.

Task number 3. Correction of technical parameters.

The complete statistics of the site makes it possible to evaluate,how well the site is indexed by search robots, as well as to identify technical problems inherent in the resource and interfere with its work and achieve a high level of efficiency. Such problems can be links to non-existent resources, site overload and much more.

Unfortunately, for today onlytool that can solve all of the above tasks does not exist. The use of full site statistics requires the use of different tools, methods and approaches to achieve a high level of effectiveness of its implementation. Specific methods and solutions should be used depending on the list of tasks to be solved.

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