Kickstarter: Russian equivalent. Kickstarter in Russian
Now there are very interesting times whenThe long-established laws of economics and marketing simply cease to operate. They are replaced by new ones, which at first sight seem unusual. The most striking example is www.kickstarter.com. What is its peculiarity? How does Kickstarter work? With the help of this site you can raise money to start a project. Let's consider in more detail the principle of Kickstarter. The Russian analogue of this system (Boomstarter) will also be described in this article.
What is crowdaming platforms?
It's no secret to anyone that to create and, most importantly,To promote your project on the market (whether it's a music album, a book or a new technology gadget) is extremely difficult. And of course, it will take a lot of money. The money goes to create the first prototypes and run-in technologies, as well as materials and technological equipment. The writer at the time of writing the next masterpiece must exist for something. But how to collect the necessary amount? This is where the website www.kickstarter.com comes to the rescue. Thanks to this resource it is possible to collect the first users of the project who will be ready to contribute a certain amount (sometimes even several hundred rubles). Basically, Internet users go to the startup page, read its description, and then make a donation. Its size is determined by yourself.
How Kickstarter works
The site implements a semblance of a social network, so you can use Kickstarter for direct interaction with businessmen.
In the end, it turns out that the author of the project has a chancequickly collect money for your project, and users - the first to get the finished product. For example, more recently, the company Pebble raised funds for the start of production of a new "smart" hours. Users are so impressed that the company collected 10 million dollars in just one day. And there are more such cases.
Developers often manage to convince people that,how much their project is good, and the amount required for its implementation is collected literally in a matter of hours. For example, very few people know that manufacturers of the popular accessory for the iPhone Elevation Dock (this aluminum docking station) collected money for its production with the help of Kickstarter. To do this, it was not the largest amount by the standards of crowdsfunding platform - 75 thousand dollars. The required amount was collected in just three days. More correctly, it was possible to collect the whole one and a half million. Thanks to these money, the creators of the accessory set up sales through a huge number of intermediaries and are currently flourishing. And all this thanks to Kickstarter.
How to use this site to those users who do not know Russian is an open question.
World analogs Kickstarter
Earlier, there were already services for supporting projects, but it was with Kickstarter that their popularity began to grow.
Kickstarter-analogues helped raise money alreadymillions of users. For example, the Kiva website has helped to successfully launch its project to 760,000 entrepreneurs from all over the world. The total amount of money that has passed through Kiva is already more than three hundred million dollars. The main specialization of the site is entrepreneurs from developing countries, where it is almost impossible to find money at the beginning of the project. The user must invest at least twenty-five dollars, which will go to start a small business.
Another analogue of Kickstarter is the Zidisha fund,which allows borrowers to interact with investors in more than seventy countries around the world. For two years, 750 projects have been successfully financed. The fund is difficult to call profitable against the background of the same Kickstarter. It is registered in the US, and the main calculations are made in the system PayPal. Zidisha has great differences from its competitors: it will not be possible to get money without at least one successfully repaid loan. The share of successfully repaid loans is at the level of 97 percent.
Briefly about Indiegogo
One of the most popular analogues of Kickstarterabroad is the Indiegogo platform. The work of this crowd-hosting platform is based on the maximum transparency of actions. The user can add to any Indiegogo any project, which is the biggest difference from the main competitor. The type of project can be completely different. It can be a device (it does not have to be a working prototype), entertainment, education or charity. But the most interesting is that the user can collect money even for his own needs. The financing model for Indiegogo is very flexible. Geographic restrictions do not exist: users can be anywhere in the world. In fact, the only thing that is required to work with this platform is a valid legal bank account.
Kraudfanding in Russia
Russians using the crowds and flagging platformcan without any restrictions, but, unfortunately, Kickstarter in Russian does not work. For comfortable work, you need knowledge of English at least at the intermediate level. It is very gratifying that such services exist in Russia, but until recently most of them were aimed at the promotion of young music groups. However, now the situation is gradually changing for the better, but still, it has not yet been possible to create the Russian Kickstarter.
Boomstarter
One such project is the Boomstarter website. Here, any person can publish a project for which investment is required. It can be a small business or a music group. There are practically no restrictions. Very convenient, because until recently, Kickstarter in Russia did not work.
After fundraising, the author of the project will have toshare with investors part of what happened in the end. For example, if it's a music band, then the author sends a ticket to the concert. If the product, then it is sent by itself or is given a discount on the purchase.
All projects undergo a strict moderation, thereforeBefore publishing, you should carefully read the rules of the system. In the event that the required amount was not collected within the prescribed period, the sponsor is guaranteed to receive his money back. It is also implemented on Kickstarter.
Russian analogue of foreign croweding systemswill allow to estimate, how much your project will be claimed by the population. If the collection of funds is successful or unsuccessful, it becomes clear whether it is necessary to continue working in this direction at all. Many users have already started working with their business, and some have had to change the direction of their talent.
Features kraudfandinga in Russia
But it is worth noting that the funds for the Russiananalogues of Kickstarter are much more difficult to collect than abroad. Perhaps the matter is in mistrust, and maybe most users simply do not have the free money that they could invest in a project.
At one time a large number ofsites, which their developers called neither "Kickstarter" in Russian. "But it turns out not so rosy as it happens on foreign crowdsandfinging platforms.As noted above, the start-upper can collect a huge amount in a very short time, the main thing is to interest people In the Russian realities, this has not yet turned out.
Features of projects on Boomstarter
Boomstarter is by far the most successfulsite like Kickstarter in Russia. The overwhelming majority of the projects that people want to start here are things that are more or less related to art. Some are trying to raise money for shooting a video clip, others - to record a musical composition. Still others are interested in an art project. And what about technological projects?
If on foreign platforms like those thatThe above mentioned technological projects are a huge amount, and most importantly, there are a lot of those who have successfully raised the necessary funds and are already actively selling, then in Russia the situation is different than for all the same Kickstarter. The Russian equivalent of this crowdfunding platform - Boomstarter - has only one technological project for twenty-five more or less successful art projects. One of them is the zoom for the iPhone, which is called Focality. He collected a little more than 31 thousand rubles, which before the change in exchange rates corresponded to one thousand dollars. The most interesting thing is that it is still unclear for what purpose this money was spent. It is hard to imagine how any production can be organized with such a small amount.
Unsuccessful projects on Russian crowdfunding platforms
Consider a couple of projects that at one time did not have time to collect the necessary amount of money:
- Bombsquare - three days before the end of the fundraising campaign, managed to collect only 2010 rubles, and 60 thousand were required.
- The collection of money for the creation of the site Bestvuz.ru ended in the amount of 1,250 rubles, while 110 thousand were required.
The picture is somewhat sad, and not yet time.say that Russian start-up sites can compete with Kickstarter. The Russian equivalent of foreign crowdfunding platforms is still unable to provide decent returns. Immediately it will be extremely difficult to give an example of a successful site associated with any technology. Projects that focus on art cope with the task of collecting money much better, but it is almost impossible to raise the amount from a hundred thousand rubles and above. Only 5 of 25 successful startups decided to wipe the same amount. However, many such projects raised money with the participation of well-known representatives of show business. And it already reminds unfair competition.
Prospects for crowdfunding in Russia
Despite this, crowdfunding in Russia graduallyrises to his feet. This direction is still rather raw, and, most likely, if you do not have a distinguished assistant, then there will be no sense in fundraising. You must agree that so far no one in Russia could raise enough funds to produce a full-fledged computer game. And, for example, the developers of the Wasteland 2 strategy, which is gaining popularity, scored money for its development thanks to the Kickstarter crowdfunding platform.
It remains to hope that such platforms inThe Russian Federation will reach the world level, and many talented people will be able to start their own small business. In the meantime, "Kickstarter in Russian" is a distant dream.
</ p>>
