Effective product presentation

Effective presentation of the product leads to a sharpincrease sales and maximum customer satisfaction. In order to increase sales, you need to know the motives that drive a potential buyer. It is known that each product is produced for a specific target audience.

In the calculation is the age of potential buyers,their social status, sex, education. However, it is better to find out the client's intentions, proceeding from a slightly different classification - from motives. There are five basic guidelines that guide a person in making purchases. The first of them is almost unconscious. This motive is called desire. He is one of the strongest. Therefore, when a person really wants to have some product or product, he will agree with the price and other conditions. Often this motive is combined with others.

The second motive that technology must take into accounteffective sales - prestige. It is his thirst that is often combined with the first stimulus - desire. When there is a presentation of the goods for such a client, in no case should it be said that the product has a low price. It is extremely important to show the uniqueness of the goods, to say that it is exclusive. You can even mention that the goods are very expensive. Usually customers of this kind are not afraid of the price. They are really afraid only of mediocrity.

The third motive is the opposite of the second. It is in the interest. It is worth mentioning here that the product is inexpensive, high-quality and can bring profit, additional income. Here you can mention the various promotions in which the buyer will participate, as well as discounts. Often the presentation of the product in this case includes various gifts.

The fourth motive, guided by the verymany customers, this is comfort. During the sale it is necessary to tell such a buyer how comfortable it will be in a new car with advanced functions, how comfortable this chair is or how well it will feel in this jacket model. The desire for comfort is inherent in very many. It can be people of different backgrounds, from different social strata.

The fifth motive is the basis formost people. Of course, they can acquire, based on the other four, but this one is the oldest. It is called a sense of security. When the presentation of the product for the client takes place, one can mention the environmental friendliness of the purchase and its safety. It can be stressed that the product will serve to protect. It all depends on what kind of product in question. During the presentation, it is important to find out what really matters to the client. People do not buy things or products, every good seller knows it. People buy emotions, a sense of security, comfort, prestige. Each of the consumers has its own motive, and some of the buyers do not realize it. An experienced skilled trader will intuitively see the lever that will cause the purchase.

Physically most people see that buyingis committed when the customer paid the money. However, the act of exchange is not at this time, but when the buyer is satisfied. He gets what gives him the necessary sensations, and the seller - compensation in the form of cash.

Each client has its own interests. Therefore, to sell effectively you need to know the psychology. Despite the fact that there are not so many incentives for people to acquire a thing, each individual is unique. His needs can be much more complicated than he himself represents. Sometimes, under the motive of status, there may be a desire for security. After all, what is expensive, of course, should have excellent characteristics. Also, the motives can be combined. For example, the desire for comfort can be a continuation of the desire for security. All this must be taken into account when the presentation of the product takes place.

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