The manager on sales of cars. What is more important: professionalism or personal qualities?
The number of daily vacancies forthe position of "car sales manager" is steadily growing, which means that these specialists firmly occupy one of the first places in the ratings of the demand for professions. But, strangely enough, the demand for such vacancies is not as high as it would seem, should be. Let's try to understand this phenomenon.
What a sales manager should know and be able to do
It seems to many that the sales manager is a profession that does not require special skills and knowledge. Is it so? Let's see what requirements employers themselves have on potential employees.
Analyzing the vacancies posted by differentcompanies, it is safe to say that the sales manager of cars should have special knowledge, skills and certain skills. And if to the knowledge of technical features and model lines of cars are not such strict requirements, then regarding the professional qualities in sales, the employer is demanding and quite severe. In order to get a job, the competitor should be pleasant in communication, be able to build a dialogue, conduct a competent presentation, work with objections, and calculate the data of the future transaction and predict the results of negotiations. Quite a lot, is not it?
At the same time, employers who are ready to train their ownemployees of the technical side of the case, believe that the personal qualities, more responsible for the success in sales, it is practically impossible to develop.
A successful sales manager for cars. What qualities should he have?
Of course, if the sales manager of carsknows the market well and is thoroughly aware of all the nuances of the product that he sells, this employee is worth his weight in gold, but only if he has all the qualities of a successful specialist.
If we were to make TOP-5 qualities, whichshould have a successful sales manager for cars, then the professional knowledge would occupy it only the fourth, and maybe even the fifth place. At the first places would be: motivation for success, communication skills, analytical skills, flexibility.
Thus, due to the presence of necessary personal qualities, one can easily learn how to apply them in practice, developing their own methods of successful sales and bringing them to automaticity.
A CV of a car sales manager shouldmust contain examples of successful transactions and professional achievements. In the special section of the document, it is necessary to list both professional and personal qualities relevant to this profile of activity. But the candidate should not try to embellish the resume with effective words that have nothing to do with it. He should remember that all written by an experienced leader can check by offering a job seeker to perform a practical task that allows you to assess its potential.
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